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Privacy Policy

Effective Date: 1 Jan 2025

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA) when you interact with our website, make purchases, or contact our support team.

1. Scope

This Privacy Policy applies to all data collected via our website, customer service, or any communication channels related to our WooCommerce-powered eCommerce store.

2. Types of Personal Data Collected

We may collect and process the following categories of data:

  1. Identity & Contact Data: Full name, phone number, email address, billing and delivery address.
  2. Order & Transaction Data: Product preferences, order history, payment details.
  3. Technical Data: IP address, device type, operating system, browser type, cookies.
  4. Usage Data: User behavior on the website, pages visited, click actions.
  5. Marketing & Communication Data: Newsletter subscription preferences, survey responses.
  6. Support & Interaction Data: Conversations with our customer service channels.

3. How Data Is Collected

Data may be collected when you:

  1. Register an account or place an order.
  2. Subscribe to our newsletter or marketing campaigns.
  3. Interact with our customer support.
  4. Visit or browse our website (via cookies and tracking tools).

4. Purpose of Processing

We use your data for the following lawful purposes:

  1. To process and fulfill orders.
  2. To provide customer support and order updates.
  3. To personalize content and shopping experience.
  4. To send marketing promotions (where consent is provided).
  5. To comply with legal obligations.
  6. To prevent fraud and unauthorized activity.

5. Data Sharing

Your personal data may be disclosed to:

  1. Service Providers: Delivery partners, payment gateways, email/SMS platforms.
  2. Legal Authorities: When disclosure is required by law or regulation.
  3. Business Transfers: In the event of mergers, sales, or corporate restructuring.

All third parties are contractually bound to comply with Malaysian data protection laws.

6. Cookies & Tracking

We use cookies and similar technologies for:

  1. Website functionality (login, cart, preferences).
  2. Analytics and performance monitoring.
  3. Advertising and retargeting (if applicable).

You can manage cookie settings via your browser at any time.

7. Data Security

We take reasonable organizational and technical measures to secure your data, including:

  1. HTTPS encryption
  2. Secure servers and firewalls
  3. Access control and regular audits

However, we cannot guarantee absolute security of online data transmissions.

8. Data Retention

We retain your data only as long as necessary for the purpose collected and to comply with financial and legal obligations (usually up to 7 years).

9. Your Rights

Under PDPA You have the right to:

  1. Request access, correction, or deletion of your data.
  2. Withdraw your consent at any time.
  3. Object to processing for direct marketing.
  4. Lodge a complaint with the Department of Personal Data Protection.
  5. Contact us via the details below to exercise your rights.

10. Children’s Privacy

Our site and services are not intended for users under 13. We do not knowingly collect personal data from minors.

11. Changes to Privacy Policy

We may update this policy periodically. All changes will be posted on this page with a new “Effective Date”.

12. Contact Details

If you have questions or requests regarding your personal data:
Email: hello@behairppy.com
Address: UG.8, KL Gateway Mall, 2, Jalan Kerinchi, Bangsar South, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.